The mocked-up sweatshirt appeared on the retailer’s website Sunday evening. It appeared to be a reference to the shooting of college students by the Ohio National Guard in May 1970, complete with splotches of fake blood. The company’s website never described it as a reference to the shooting, however.
The product immediately invited backlash on social media.
By Monday morning, UrbanOutfitters.com listed the item as “sold out,” and any attempt to visit the product page displayed a notification without an image of the sweatshirt.
On Monday morning Urban Outfitters responded with an apology, addressing the sweartshirt’s bloody apperance.
"The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray,” the statement read.
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